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Fix library / gmail-bulk-sender-requirements

CRITICALOften searched as: "gmail bulk sender requirements"

Gmail's 2024 bulk sender requirements — am I compliant?

WHAT YOU'RE SEEING

You send over 5,000 emails per day to Gmail recipients and need to know what's required.

WHY IT'S HAPPENING

In February 2024 Gmail + Yahoo introduced enforced requirements for bulk senders: working SPF/DKIM/DMARC alignment, one-click unsubscribe headers, spam complaint rate below 0.3%, and TLS-encrypted delivery.

How to fix it

  1. 1

    Publish SPF, DKIM, and DMARC records — all three.

  2. 2

    Ensure DMARC alignment: the From domain must match the DKIM signing domain.

  3. 3

    Add List-Unsubscribe header (mailto + URL) plus List-Unsubscribe-Post for one-click compliance.

  4. 4

    Monitor your spam complaint rate (must stay below 0.3%).

  5. 5

    Ensure TLS is enabled on your sending infrastructure.

Where do I add these records? (by DNS host)

Records go in the DNS panel of whoever hosts your domain, not inside Gmail or Outlook. Find your host below.

Cloudflare

  1. 1.Log in and pick your domain.
  2. 2.Open the DNS tab, then Records.
  3. 3.Click Add record, choose the type (TXT/CNAME), paste the Name and Value, Save.
  4. 4.Tip: Conductor can apply Cloudflare records for you. Connect a token on your domain page instead of doing this by hand.

GoDaddy

  1. 1.Go to My Products, find your domain, click DNS.
  2. 2.Under Records, click Add.
  3. 3.Pick the type, enter the Name (Host) and Value, Save. Use "@" for the root domain.

Crazy Domains

  1. 1.Log in, go to My Account, then Manage next to your domain.
  2. 2.Open DNS / Manage DNS.
  3. 3.Add a record, choose the type, enter the Hostname and Value, Save.

VentraIP

  1. 1.Log in to VIPControl, open Domain Names, click your domain.
  2. 2.Choose Manage DNS / DNS Zone.
  3. 3.Add a record with the type, name and content shown above, Save.

Squarespace / Google Domains

  1. 1.Open Settings, then Domains, and pick your domain.
  2. 2.Choose DNS Settings, scroll to Custom Records.
  3. 3.Add the record type, host and data, Save.

Namecheap

  1. 1.Go to Domain List, click Manage next to your domain.
  2. 2.Open the Advanced DNS tab.
  3. 3.Click Add New Record, set the type, host and value, and save with the green tick.

Not listed? The steps are the same everywhere: find DNS or Manage DNS, add a record, pick the type, paste the name and value shown above.

Not sure if this is your problem?

Paste an email →Check your domain

Related fixes

You have no DMARC record. Here's how to publish one.

Why Gmail says your DKIM isn't aligned (Google Workspace fix)