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Fix library / shared-vs-dedicated-ip

MEDIUMOften searched as: "shared vs dedicated ip cold email"

Shared IP vs dedicated IP for cold email — which to choose

WHAT YOU'RE SEEING

Deciding between cheaper shared IPs and pricier dedicated ones.

WHY IT'S HAPPENING

Shared IPs share reputation with every other sender on them — including spammers. Dedicated IPs cost more but give you full control over your reputation.

How to fix it

  1. 1

    If sending < 10,000 emails/month, shared IP is fine if the provider has good reputation hygiene.

  2. 2

    If sending 10k-100k/month, consider dedicated. You need to warm it up over 4-8 weeks.

  3. 3

    If sending 100k+/month, dedicated is mandatory.

  4. 4

    Whatever you choose, monitor sender reputation continuously.

Where do I add these records? (by DNS host)

Records go in the DNS panel of whoever hosts your domain, not inside Gmail or Outlook. Find your host below.

Cloudflare

  1. 1.Log in and pick your domain.
  2. 2.Open the DNS tab, then Records.
  3. 3.Click Add record, choose the type (TXT/CNAME), paste the Name and Value, Save.
  4. 4.Tip: Conductor can apply Cloudflare records for you. Connect a token on your domain page instead of doing this by hand.

GoDaddy

  1. 1.Go to My Products, find your domain, click DNS.
  2. 2.Under Records, click Add.
  3. 3.Pick the type, enter the Name (Host) and Value, Save. Use "@" for the root domain.

Crazy Domains

  1. 1.Log in, go to My Account, then Manage next to your domain.
  2. 2.Open DNS / Manage DNS.
  3. 3.Add a record, choose the type, enter the Hostname and Value, Save.

VentraIP

  1. 1.Log in to VIPControl, open Domain Names, click your domain.
  2. 2.Choose Manage DNS / DNS Zone.
  3. 3.Add a record with the type, name and content shown above, Save.

Squarespace / Google Domains

  1. 1.Open Settings, then Domains, and pick your domain.
  2. 2.Choose DNS Settings, scroll to Custom Records.
  3. 3.Add the record type, host and data, Save.

Namecheap

  1. 1.Go to Domain List, click Manage next to your domain.
  2. 2.Open the Advanced DNS tab.
  3. 3.Click Add New Record, set the type, host and value, and save with the green tick.

Not listed? The steps are the same everywhere: find DNS or Manage DNS, add a record, pick the type, paste the name and value shown above.

Not sure if this is your problem?

Paste an email →Check your domain

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